Researchers from ESS ERIC have been awarded a grant from the UK’s Economic and Social Research Council to explore the extent to which the predictive power of various forms of “Big Data” can be harnessed to overcome the impact of poor response to surveys. The 18 months ADDResponse project (Auxiliary Data Driven Nonresponse Bias Analysis) matches auxiliary data from three main sources – small-area administrative data, commercial marketing data, and geocoded information from the Ordnance Survey – to data from Round 6 of European Social Survey (ESS) in the UK in order to explore potential nonresponse bias in the ESS and whether this might be corrected via weighting.
The project is a collaboration between ESS ERIC and colleagues from the Department of Statistics at the London School of Economics and the Department of Computer Science, City University London.
You can find more information about the ADDResponse project on its website.